The Sidney J. Levy Award competition is held annually in honor of one of the founding fathers of Consumer Culture Theory. The award is given to the best CCT-oriented dissertation article published in the preceding year.
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Past Recipients
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2011
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Co-Winner

Zeynep Arsel, Concordia University
“Demythologizing Consumption Practices: How Consumers Protect their Filed-Dependent Identity Investments from Devaluing Marketplace Myths.”Journal of Consumer Research, (Volume 37) February 2011
Co-Winner

Michelle Weinberger, Medill School of Journalism, Northwestern University
“Intracommunity Gifting at the Intersection of Contemporary Moral & Market Economies.” Journal of Consumer Research,(Volume 39) June 2012
Judges: Julien Cayla, Dannie Kjeldgaard, Nil Ozcaglar-Toulouse, John Schouten
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2010
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Winner

Ashlee Humphreys, Medill School of Journalism, Northwestern University
“Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling.”Journal of Consumer Research, (Volume 37) October 2010
Honorable Mention

Gulnur Tumbat, San Francisco State University
“Marketplace Tensions in Extraordinary Experiences.” Journal of Consumer Research,(Volume 38) June 2011
Judges: Cele Otnes, Fuat Firat, Pauline Maclaran, Julie Ozanne
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2009
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Winner

Marius K. Luedicke, University of Innsbruck, Austria
“Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict.”Journal of Consumer Research, (Volume 36) April 2010
Judges: Eileen Fischer, Margaret Hogg, Cele Otnes
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2008
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Winner

Amber M. Epp, University of Wisconsin
“Family Identity: A Framework of Identity Interplay in Consumption Practices.”Journal of Consumer Research, (Volume 35) June 2008
Honorable Mention

Xin Zhao, University of Hawaii
“Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition.” Journal of Consumer Research, (Volume 35) August 2008
Judges: Richard Elliott, Annamma Joy, Jonathan Schroeder

